5 Ways to Boost Sales Learning and Time-to-Competence Incorporating new technologies into learning strategy
Accelerating the time-to-competency for the sales organization is a critical driver of profitability. Savvy organizations recognize the way to boost sales learning transcends beyond job shadowing and classroom instruction, but includes a modern day approach to helping salespeople differentiate through customer conversations. How confident are you that the messages you are putting into your training are unique, relevant and compelling enough to help your salespeople? Do you know how to create stories that get customers to want to do something different, and then choose you? Does your training provide flexibility to learners for when and where they need to access it?
From this webinar you will learn five ways to boost sales learning and time-to-competence, as well new ways to incorporate modern technologies into your learning strategy.
Strategies to differentiate your company by creating customer conversations with your salespeople
Tips for aligning learning strategy to address performance gaps, different learning personas and program design.
Ways to incorporate simulation selling, mobile job aids, games and competition to increase speed to competency – and motivation tactics to entice sales learners to engage and complete training.
Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions Tim is a recognized thought leader and practitioner in creating and delivering differentiated sales messaging. His first book, Customer Message Management, focused on increasing a marketing department's impact on selling by providing customer-relevant, sales-ready messaging and tools that salespeople will actually use. His second book, Conversations that Win the Complex Sale, turned his attention to salespeople and what actually happens when they are in front of the customer with their lips moving.
Julie Brink, Director of e-Learning, viaLearning Julie has more than 10 years of experience in training and development, from curriculum design and implementation to production and program management with an emphasis on sales training. Ms. Brink has developed, and implemented eLearning courseware and blended training programs for a vast client base, such as Cisco, Microsoft, Comcast, Nike, Intel, General Mills and others. Julie has been a member of the American Society for Training and Development since 2006 and was previously involved with Executive Women International for several years.
Scott Herber, EVP Sales, viaLearning (moderator) Scott has more than 22 years of experience in progressively responsible sales and business development in software and electronics, focusing on enterprise applications and the healthcare vertical market. His previous experience includes Vice President of Sales, Director of Business Development, Field Marketing, Sales Training and Human Resource Management with companies such as Eastman Kodak, Sequent Computers and IBM.